Targeted Modernization – Three Changes Tennessee Can Make to Improve Its Wine Industry
In Tennessee, a few simple legislative updates could increase state revenues, reduce enforcement costs, expand consumer access, and support Tennessee agriculture.
This is the first of a series of blogs that I will post that will look at a specific state’s regulations as it pertains to direct sales. I will suggest some simple changes, of which you can see below, that would help a state’s industry by making it easier for the state to manage, increase state revenue, and be better for the consumer. The first lucky state to get this commentary is Tennessee.
Like much of the domestic adult beverage sector, Tennessee wineries are having to operate within an increasingly challenging environment - market contraction, consolidation pressures, and changing consumer behavior are placing strain on small and mid-sized producers. In that context, regulatory efficiency is just common sense and matters more than ever.
Tennessee already has a functioning direct-to-consumer (DTC) shipping framework under TN Code § 57-3-217. The state has demonstrated that Age verification, Licensing, Tax collection, and Auditability (ALTA) can be effectively maintained in a DTC environment. However, several structural elements within the current framework impose cost and administrative complexity without advancing health and safety or compliance outcomes, which are the two reasons that these hurdles were originally put in place.
A simple common-sense review of the TN statute shows opportunities for refinement in three principal areas:
1. Volume Caps That Do Not Correlate to Compliance Risk
Tennessee currently imposes quantity limits on DTC shipments including a monthly limit of 9L per month (Twelve 750ml bottles) and an annual limit of 36L (48 750ml bottles). Due to this, shipments require ongoing monitoring and enforcement (both the seller has to have systems to manage this, and the state has to apply resources for checks and balances). These checks do not enhance age verification, tax collection, or product safety. They serve primarily as market constraints.
Removing or modernizing DTC shipping quantity limits would:
Increase excise and sales tax revenue
Reduce state enforcement cost overhead to manage
Allow regulated businesses to operate with greater predictability
Importantly, eliminating arbitrary caps would not affect Tennessee’s ability to require licensing, tax remittance, reporting, or age verification at delivery.
2. Duplicative Reporting Requirements
The licensed seller, common carriers, and fulfillment centers are all required to provide detailed shipment reporting to the state (ludicrous!). This duplicative reporting increases administrative burden without materially improving regulatory oversight.
A streamlined reporting system focused on licensed entities rather than intermediaries would:
Lower compliance costs
Improve data clarity
Reduce privacy concerns related to consumer purchasing data
Maintain full audit capability
Modern compliance systems are capable of real-time tax remittance and transaction-level traceability without requiring redundant filings. All major compliance platforms, Sovos/ShipCompliant, Avalara, and Vinoshipper, can already do this.
3. Overly Prescriptive Record-keeping Structures
Winery direct shippers are required to submit shipment records to the commission on a quarterly basis, in a manner, form, and format the commission prescribes. This requirement was designed for a paper-based compliance era and adds administrative cost for producers and processing burden for the state without improving oversight. Subsection (e)(3) already gives the commission the authority to request shipment records at any time under penalty of perjury, which is the meaningful safeguard.
Removing this requirement would not affect the state’s ability to:
Enforce age-gated purchasing
Collect taxes at point of sale
Ensure seller-of-record accountability
Provide regulators with full audit access
Modern compliance platforms already provide transparent, auditable, and secure transaction records in real time. Scheduled batch reporting in a state-prescribed format is a relic of the pre-digital era. Subsection (k) can simply go.
Aligning Modern Commerce with the 21st Amendment
Let’s think about the 21st Amendment for a second. It grants states authority to regulate alcohol, but it does not require static regulatory design. Courts have repeatedly recognized that states may structure alcohol distribution in ways that both preserve public safety and respect constitutional principles of commerce and fairness.
Direct shipping, when licensed and audited, is a regulated channel (and heavily at that), not a deregulated one. Modernization does not weaken oversight; it can strengthen it by concentrating regulatory focus on meaningful safeguards rather than administrative formalities. Our technology capabilities are so far advanced that commercial businesses are already doing this work for regulators, without any government investment required.
A Practical Reform Path
By a simple redlining of the current winery direct shipper regulations, the changes I have proposed would:
Preserve all meaningful regulatory protections
Reduce enforcement expense
Increase taxable revenue
Support domestic agricultural producers
Expand consumer access within a compliant framework
These are structural improvements, not ideological shifts. Tennessee and many other states (I shall look at others and assist their legislators as well) have an opportunity to refine its regulations in a way that works for regulators, taxpayers, producers, and consumers alike. Modern compliance systems now allow for transparent reporting, automated tax remittance, and full auditability, without unnecessary volume restrictions or duplicative reporting layers.
The objective is straightforward:
Maintain accountability.
Reduce friction.
Increase economic efficiency.
Thoughtful modernization would allow Tennessee’s wine industry to compete in today’s marketplace while preserving every safeguard that truly matters.
2024 Tennessee Code
Title 57 - INTOXICATING LIQUORS (§§ 57-1-101 — 57-10-102)
Chapter 3 - LOCAL OPTION-TRAFFIC IN INTOXICATING LIQUORS (§§ 57-3-101 — 57-3-1103)
Part 2 - LICENSES AND FEES (§§ 57-3-201 — 57-3-227)
Section 57-3-217 - Winery direct shipper’s license
Universal Citation:
TN Code § 57-3-217 (2024)
(a) Any person, firm or corporation that holds a federal basic permit pursuant to the Federal Alcohol Administration Act (27 U.S.C. § 201 et seq.), and is in the business of manufacturing, bottling or rectifying wine may apply to the commission for a winery direct shipper’s license under this section. Applicants for a winery direct shipper’s license shall submit to the commission a copy of the federal basic permit and a permit for the manufacturing, bottling, or rectification of wine from the state where such
wine is producedwinery is licensed.(b) A winery direct shipper, meeting the requirements of this section, may make sales and delivery of wine, as defined in § 57-3-101, by common carrier to the citizens of this state over twenty-one (21) years of age who have purchased the wine directly from the winery direct shipper
, subject to the limitations and requirements imposed by this section; provided, that a winery direct shipper may only ship wine sold under a brand name owned by or licensed to the winery or farm winery, which is either:(1)Produced by the winery or farm winery, including manufactured in a manner authorized pursuant to § 57-3-207;(2)Produced exclusively for the winery or farm winery under an existing written contract with the winery or farm winery; or(3)Produced and bottled exclusively for the winery or farm winery.
(c) As a condition to the issuance or renewal of a winery direct shipper’s license as authorized in this section, an applicant for the license must satisfy the following conditions:
(1) Pay to the commission a one-time nonrefundable fee in the amount of three hundred dollars ($300) when the application is submitted for review. A winery direct shipper’s license under this section shall not be issued until the applicant has paid to the commission the annual license fee of one hundred fifty dollars ($150);
(2) Execute a consent to jurisdiction and venue of all actions brought before the commission, any state agency or the courts of this state, such that any and all hearings, appeals and other matters relating to the license of the winery direct shipper shall be held in this state;
(3) Acknowledge, in writing, that it will contract only with common carriers that agree that any delivery of wine made in this state shall be by face-to-face delivery and that deliveries will only be made to individuals who demonstrate that the individuals are over twenty-one (21) years of age and the individuals sign upon receipt of the wine.
(d)
(1)No winery direct shipper may ship more than a total of nine (9) liters of wine to any individual during any calendar month nor shall the shipper ship more than twenty-seven (27) liters of wine to any individual in any calendar year.(2)Notwithstanding subdivision (d)(1), a winery direct shipper that produces or manufactures less than two hundred seventy thousand (270,000) liters of wine per calendar year may ship up to fifty-four (54) liters of wine to an individual per calendar year.(3) Any shipment of wine pursuant to this section shall be made only in containers that clearly indicate on the exterior of the container, visible to a person at least three feet (3’) away, that the container “CONTAINS ALCOHOL: SIGNATURE OF PERSON AGE 21 OR OLDER REQUIRED FOR DELIVERY”.
(e)
(1) A winery direct shipper shall be responsible for remitting all sales taxes due resulting from any sale made under this section. In addition to all sales taxes imposed upon such sale, a winery direct shipper shall remit the gallonage tax as imposed by § 57-3-302.
(2) The taxes levied on sales made by a winery direct shipper as authorized by this section shall become due and payable on the first day of each month following the month during which the sales occur, and shall become delinquent if not paid on or before the twentieth day of each such following month. For the purpose of ascertaining the amount of tax due, it is the duty of any winery direct shipper licensed pursuant to this section to transmit to the commissioner of revenue appropriate returns on forms prescribed by the commissioner.
(3) Upon request of the commission or its designated agent, any winery direct shipper licensed pursuant to this section shall provide to the commission, under penalty of perjury, a list of any wine shipped to an address within this state, including the addressee.
(4) The commission may enforce the requirements of this section by administrative action, may suspend or revoke a winery direct shipper’s license and may accept an offer in compromise in lieu of suspension.
(5) A winery direct shipper that is found to have violated this title, in addition to any fine imposed by the commission, shall reimburse the commission for all costs incurred in connection with the investigation and administrative action, including the out-of-pocket costs and reasonable personnel costs.
(6) No winery direct shipper may avoid liability under this section by subcontracting with a third party to perform its obligations required pursuant to this section.
(f) The commission and the department of revenue are authorized to promulgate rules and regulations that may be necessary to implement this section, in accordance with the Uniform Administrative Procedures Act, compiled in title 4, chapter 5.
(g)
(1)
(A) It is an offense for a person to ship alcoholic beverages or beer to residents of this state without a license authorizing such activity.
(B) A violation of subdivision (g)(1)(A) is a Class E felony, punishable by a fine only.
(2)
(A) All shipments of alcoholic beverages or beer made in this state must be by face-to-face delivery to individuals who provide proof satisfactory that they are over twenty-one (21) years of age and sign upon receipt.
(B) A violation of subdivision (g)(2)(A) is a Class B misdemeanor, punishable by a fine only.
(h)
(1) Each common carrier that contracts with a winery direct shipper under this section for delivery of wine, beer, or other alcoholic beverages into this state shall prepare and file monthly with the department of revenue a report of known wine, beer, or other alcoholic beverage shipments containing the name of the common carrier making the report, the period of time covered by the report, the name and business address of the consignor, the name and address of each consignee, the weight of the package delivered to each consignee, a unique tracking number, and the date of delivery.
Reports received by the department of revenue must be made available to the public pursuant to the open records law, compiled in title 10, chapter 7.(2) Upon the request of the commissioner of revenue, any records supporting the report must be made available to the department of revenue within a reasonable time after the commissioner makes a written request for such records. Any records containing information relating to such reports must be retained and preserved for a period of two (2) years, unless destruction of the records prior to the end of such retention period is authorized in writing by the department of revenue. Such records must be open and available for inspection by the department of revenue upon written request. Reports must also be made available to any law enforcement agency or regulatory body of any local government in this state in which the common carrier making the report resides or does business.
(3) Any common carrier that willfully fails to make reports in accordance with this section or that violates any rules of the department of revenue for the administration and enforcement of this section is subject to a notification of violation. If a common carrier continually fails to make reports, the common carrier may be fined in an amount not to exceed five hundred dollars ($500) for each delivery not reported to the department of revenue. Unpaid fines assessed under this subdivision (h)(3) must be collected in accordance with title 67, chapter 1.
(4) This subsection (h) does not apply to common carriers regulated under 49 U.S.C. §§ 10101 et seq., or to rail trailer-on-flatcar/container-on-flatcar (TOFC/COFC) service, as defined in 49 CFR § 1090.1, or highway TOFC/COFC service provided by a rail carrier, either itself or jointly with a motor carrier, as part of continuous intermodal freight transportation, including, without limitation, any other TOFC/COFC transportation as defined under federal law.
(j) A winery direct shipper licensee shall maintain records for a minimum of three (3) years from the shipment date, which shall include:
(1) The name, address, and license number of the fulfillment house used, if any;
(2) The name of the common carrier, if no fulfillment house is used;
(3) The date of each shipment;
(4) The carrier tracking number;
(5) The quantity, by weight or other means, the sales price, and product type of wine shipped; and
(6) The name and address of the recipient.
(k)A winery direct shipper licensee shall submit the records maintained pursuant to subsection (j) as a report to the commission on a quarterly basis in the manner, form, and format prescribed by the commission.
(l)A winery direct shipper may only ship, or have shipped, wine from either their licensed winery direct shipper location or a licensed fulfillment house location.
(m)Two (2) or more licensed winery direct shippers may make sales and shipments of wine pursuant to this section in conjunction and coordination with each other; provided, that if the wine products of more than one (1) licensed winery direct shipper are included in the same shipment, then such products may only be shipped to a resident of this state from a fulfillment house licensed pursuant to § 57-3-415. Each winery participating in a sale made pursuant to this subsection (m) must have a winery direct shipper license.
(n)The requirements of this section, including subsections (d) and (e), apply to winery direct shippers whether the wine is shipped from the winery direct shipper or a licensed fulfillment house.
