Cider continues its growth, advances with direct selling
Direct sales and the CWA initiative are so important
I was very excited to see the new DTC report for the cider industry published by Vinoshipper, one of the businesses with the most insight as to what is happening in DTC sales in the cider industry.
Ensuring the ongoing success of direct sales is crucial, so it is imperative that the industry supports the efforts of the Craft Wine Association and their Direct Shipping Bill of Rights. This ensures that the privilege of direct sales is protected and in fact grows further to provide self-distribution rights to offset the shrinking wholesale market. You can check out the details here.
Don’t forget this week is Oregon Cider Week and CiderCon 2024, in Portland, Oregon. I hope to see you there.